Saturday, 10 March 2012

Model Moment: Montana Cox

backstage at Lanvin; via StyleBistro

Although Sarah Murdoch’s major blunder in announcing the winner made international headlines in 2010, many of you are probably still unfamiliar with Australia’s Next Top Model, a derivative of Tyra’s reality TV show. For those of you who are disappointed and fed up with how ridiculous America’s Next Top Model has become, I suggest checking out the versions in other countries. I’m particularly partial to the Australian version. It consistently delivers quality photo shoots, relatively reasonable challenges and manages to make the show entertaining while still taking the fashion industry seriously. And of course, it doesn’t hurt that the show has actually produced winners who have what it takes to be successful in the real world.

Case and point: Montana Cox. Just seventeen years old when she entered the competition, she was a clear frontrunner from the start. Crowned Australia’s Next Top Model in October 2011, she has done well in Australia’s commercial market with campaigns for David Jones, Lovisa, Bett’s shoes, and Witchery among others. However, it’s her recent international debut that’s the most exciting.  

Although she did not sign with NEXT as many expected her to (a trip to New York to meet with NEXT Model Management was a part of her prize package), frockwriter reveals that it was Montana’s choice and through a family connection, she was able to sign with IMG instead. Making her runway debut halfway through the Fall/Winter 2012 fashion season and missing out on the New York and London shows, Montana made a strong entrance into the scene in Milan by booking shows like Bottega Veneta, Etro, and Pucci.
via StyleBistro, unknown, Nowfashion, StyleBistro,
Her momentum continued into Paris where she walked for the likes of Kenzo, Mugler, Christian Dior, Lanvin, and Chanel. Immediately after Chanel, she had to jet back to Australia for the David Jones show at the L’oreal Melbourne Fashion Festival (LMFF) and I can only wonder what other shows she could have booked had she been able to stay  - she may well have had a shot at walking for Louis Vuitton or Elie Saab. 

via Nowfashion,,, StyleBistro, Catwalking,
However, although the runway season is over for now, there’s still more to look forward to. The Daily Telegraph reports her return to Australia will be short-lived and she will be flying back to Milan on Sunday – one can only speculate what she will be up to but keep an eye out for her because I sense big things for her.  

Show List:
Jo No Fui (2 looks)
Bottega Veneta
Aquilano Rimondi

Felipe Oliveira Baptista (2 looks, closed)
Carven (2 looks)
Christian Dior
Andrew GN (3 looks)
Vanessa Bruno (2 looks, closed)

TOTAL: 16 shows

Christian Dior show, via StyleBistro
via Nowfashion and

Pucci show, via StyleBistro


  1. Is that her real name? If so, what a GREAT name for modelling.

    I often think models look a bit like aliens, but she's stunning!

  2. Yep, that's her real name.

    Oh I agree. Although I've learned to appreciate the beauty of alienesque girls, I generally gravitate towards the traditionally pretty girls still - and it's amazing how they can transform with some make-up and the right styling.

    1. So very true! I usually don't wear make up and had a friend say she just wanted to touch my face on a day I was wearing foundation... so I guess it does make a difference, haha.